Fitness & Wellness

All Good Things Must End

By March 9, 2018 May 14th, 2019 2 Comments
Note: This post was originally an email sent just to the cool kids on our list. To be one of them Click Here, but read this first!

I had all intentions on writing this last night but I got sucked into “7 Seconds.” Damn you Netflix. Once I’m on I’m locked in like a dog on a bone.

If you’re looking for a nail biting productivity killer I strongly suggest you check it out.

Thank GOD Netflix wasn’t around in the 90s!

You know, back when a killer Saturday night meant binge watching Dirty Dancing on VHS with 4 other girls while sharing a bean bag chair and a couple pints of Cherry Garcia…

Or in my case, slamming Jolt, doing dizzy bats, and watching Major League while trying to cover your junk to avoid nut shots.Those were the good ol’ days…

Staying up late, asking Magic 8 Ball who was going to be your Johnny, where you were going to live, and what kind of epic life you were going to create…

As you’ve realized life doesn’t exactly workout the way we think it will. Life actually throws a pretty wicked curve ball.It happens to businesses too…

You spend sleepless nights watching Gary Vaynerchuk videos, creating the ideal business in your head, and all is groovy…

Except life…

…Curve balls.

In 2011 I hosted a visioning workshop at the gym. At that time we were the only gym in the area doing semi private training. Things were growing. Word was spreading about the customized training we were doing and the results we were getting…

My vision?

I wanted to be able to help more people. So I scribbled UA2 on the wall that day…

A second location. Loudoun County. It’s all I could come up with. It’s the only thing that made sense…

A year later we opened up a second location, Sterling Va, in an industrial park, on the back side of the airport.It was a beautiful facility although way too hot in the summer, and way too cold in the winter, but it was sexy, and the people…

They were amazing!

But all good things must end.

Fast forward 5 years…

Last Friday, March 2nd, I officially locked the doors and turned in the keys to UA Sterling…

After 4 days of moving and pulling up the turf flooring, apparently glued down to withstand a nuclear blast, my hands bled, my back ached, and I sat in silence on the bare concrete floor.

Cold. Empty warehouse. Wind blowing, hard enough to rip the doors off…

But I sat there in peace…

…and I remembered why I started…

To help more people…

I closed UA Sterling for several reasons.

  1. Our lease was up
  2. We couldn’t afford 3-5 more years with a 3% increase in rent each year (I’m convinced that’s one big reason most brick and mortar businesses go under)
  3. We couldn’t get proper heat and AC in there
  4. The road construction was never ending and no one wanted to deal with the nightmare traffic on 606
  5. I couldn’t find enough quality coaches to staff both locations. Believe me I searched!

But those were all minor, just whip cream on the sunday

I actually made up my mind several months earlier after reading two books, “Finding Your Why” by Simon Sinek and “Small Giants” by Bo Burlingham.

I realized I was feeling disconnected from my tribe. I couldn’t be two places at once so I was perpetually torn. Instead of helping more people I felt like I wasn’t helping anyone. I tried to change my mindset and realize my role had to change. I understood that, but it didn’t mean I had to like it. It’s not what I wanted.

Opening a bunch of gyms just didn’t excite me.

I love to coach and I love working closely with people I care about. I love helping people directly. I love innovating and creating, but not managing people and property…

Small Giants made me realize it’s ok to focus on being small and being great, and that growth doesn’t necessarily mean more locations…

Finding your why made me realize WHY building a community and a “fitness family” is so important to me…

When I was 4 years old my family broke apart. Before that we were poor, but we were whole. Then all of the sudden it was weekdays with mom and weekends with dad. Eventually leading to full time with mom, but split holidays…

And they were hell.

They stressed me out. I hated going from one house to another, driving 30 minutes just to do the same damn show all over again.

Why couldn’t we all just be together?

Under one roof, it’s all I ever wanted…

Children either mimic or complete their past. If you know me, you know how I am with my kids and my family. I’m on a relentless quest to keep the family happy and together. I will do everything in my power to not let my children go through the pain that I did.

But for some reason it didn’t stop me from doing it to my business. Finding Your Why opened my eyes to what I was doing…

No more…

The Future Of Underground Athlete?

I signed a 5 year lease at our Fairfax location and took over another 2,500 square feet that we are in the process of turning into another studio for specialty classes, seminars, movie nights, and a Gary Young photography show.

There’s another 600 square feet that we’re turning into a little lounge/coffee, juice, and on some rare nights wine, bar (pictures to come)…

We are putting a limit on our semi private training memberships (we have about 30 more available spots). We will be improving our distance (online) coaching and we will be building an online platform for the public, other coaches, and other businesses.

But most importantly…

We are focused on growing great versus growing big, and keeping a tightknit family under one roof.So if you’ve been on the fence about joining we’ve still got some room.

If you want the support, programming, and coaching but can’t get to us physically, I suggest you join our growing and improving distance training program before the prices go up.

If you just want to swing by, have a coffee, shoot the shit, and see the upgraded UA Fairfax, keep reading my emails because I’ll be sending out the date of our grand reopening soon.

Thanks for caring enough to read this far. You’re good people and I’d love to be part of your fitness journey!

As always, let me know if there’s anyway I can help…

Dedicated to your success,

Justin

PS I hope you notice when I talk about UA I say “we,” and not “I.” It’s intentional. UA is not me, it’s “us.” It’s a family. And that is why this will be the first thing I hang in our new community coffee spot.

Rise Up!

Join the discussion 2 Comments

  • Stephanie lutz says:

    Justin, I never felt like part of a community until I joined UA. Life circumstances (time and monetary) made it so that I could no longer be a part of UA. You have put together a unique and wonderful business where people truly benefit.

    I wish you and the UA family all the best.

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